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Know your audience and write for them. In drafting your policy to meet the preceding goals, don’t forget your audience’s perspective, i.e., how will your customers view doing business with you? In today’s search-dominated world, your website is essentially the store-front to your business. So it makes little sense to showcase your website as one thing – perhaps user friendly or a place for customers to develop a relationship with you – but then frame that showcase with a mile-long list of draconian, formalistic, incomprehensible legalese for users to accept or not. Instead, customers, web or otherwise, will more likely appreciate plain, easily understandable language explaining how you intend to meet legal and regulatory requirements, what is expected from the customer in exchange for using your website, and what they can expect from you.